BELLA TERRA

BRANDING IDENTITY + CAMPAIGN DEVELOPMENT - CLIENT PROPOSAL

ASK:
Develop a brand identity for Bella Terra, a unique and exotic seed e-commerce brand that encourages and interests millennial home gardeners.

INSIGHT:
Sustainability and individuality are core areas of concern for millennials.

IDEA:
Return of the hippy-dippy flower child.

MANIFESTO

Bella Terra is a love letter to the free-spirited gardener. To those who greet each new dawn with endless possibilities and celebrate the garden as a soulful sanctuary where dreams take root.

We honor those who cherish mother nature, live with heart, create life, and share the beauty they’ve received with the world. In our garden, we are guided by good intentions. Sustainability isn’t just second nature—it’s our first. We believe that every blossom is a gift, and every garden deserves to be shared with neighbors, communities, and every creature who visits.

Grow with love.

Patches

Sunny

Strategist: Madison Suchsland

Art Director: Claire Perry

Copywriter: Aden Lantos

BRAND VOICE

We are:

  • Lovers

  • Naturalists

  • Hopeful

  • Amiable

  • Sustainable

  • Connected

  • Divine feminine

  • Peaceful

  • Bright

  • Hippie dippie

MOOD BOARD

VISUAL GUIDELINES

  • Collectible, reusable, aluminum tin

  • Compostable box

We are not:

  • Abrasive

  • Disarming

  • Dark

  • Uneducated

  • Pessimistic

  • Exclusive

  • Brutal

  • Fake

  • Wasteful

  • Expected

MASCOTS

BRANDING IDENTITY + CAMPAIGN DEVELOPMENT - CLIENT PROPOSAL

Our audience values individuality, and so do our unique seed packs! Using three of Bella Terra’s eccentric plants, we created zany mascots that can resonate with the masses.

OOH

PACKAGING

Back o’ box

MERCH

Tubey

Human Watering Cans