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YOU’RE IN CLUCK

SPEC CAMPAIGN - GOLDEN CHICK

INSIGHT:
Fried chicken was the third most-ordered fast food in the United States in 2023. With competitors like Zaxby’s and Bojangles rapidly opening stores throughout the South, Golden Chick must focus on reaching every member of the family.

IDEA:
Golden Chick matches your family’s cultural and flavorful taste.

Positioning Golden Chick’s mascot and top-performing products at the center of pop culture institutions, we sparked conversations within their loyal fan bases.

AD/CW: Claire Perry

OOH

SPEC WORK

The Golden Bachelor

Texas Rangers Basketball

WICKED WINGS FOR WICKED QUESTIONS | HOT ONES COLLAB

Now that people know Clucky can hang with the best of them, it's time to heat things up.

In a subscription-based Patreon channel, Clucky will take Sean Evan's seat as the interviewer and ask celebs all the juicy questions that typically hit the cutting room floor of Late Night Shows.

Instead of typical chicken wings, each sauce will adorn Golden Chick's "Wicked Wings" to match the spiciness of the questions.

As LOTR's #1 fan, Clucky first interviews Orlando Bloom as he promotes his new show "To The Edge."