MAKE-A-WISH NORTH TEXAS

INSIGHT:
Backpacks are the first tangible symbol of a child's wish come true.

IDEA:
Embracing back-to-school excitement, we positioned backpacks as vessels of dreams and new beginnings. By telling the stories of three Wish Stories in the North Texas community, we inspired parents to help Wish Kids unzip wonder.

SOCIAL ANNOUNCEMENT

BACKPACK CAMPAIGN - CLIENT WORK

REALIZED WISHES

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Lead Designer: Jocelyne Andrade
Graphic Designer: Claire Perry
Illustrator: Ava Dryden
Copywriter: Dejanae Parkman

ACTIVATION: BACK-TO-SCHOOL BASH / FIRST DAY PHOTOS

We met parents where they were: back-to-school shopping at Legacy West Plano.

Partnering with photographers Emilee Prado and Jorgenson Lockers, we created the perfect backdrop for the inaugural first-day-of-school post.

This campaign brought in $9.1K in three months

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