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REUNION TOWER TOURISM CAMPAIGN - CLIENT WORK

INSIGHT:
Dallas locals rarely explore their city despite its rapid growth.

IDEA:
Reunion Tower is the perfect way to see your city from a new perspective.

OOH

Lead Designer: Kyle Hunter
Graphic Designer: Claire Perry
Digital Media: Natasha Nillarat

Reunion Tower is an iconic building in Dallas’ skyline.

We chose to exhibit the tower in a minimalistic manner, using its glowing circles and lines as representations of connection.

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SOCIAL MEDIA

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Reunion Tower’s GeO-Deck is the most cost-effective way to experience the tower’s history and take iconic photos of you and your friends in front of the skyline.

Entering into Summer, we wanted to tap into the FOMO felt by young professionals and families when searching for the best way to experience the city. By recontextualizing trending sounds, we were able to bring Reunion Tower from a weirdly-shaped building to a Dallas staple.